New foods. They are defined and regulated in EU directive 258/97 which states that all novel foods must be approved before they are marketed within the EU.
Novel foods cover foods and foodstuffs that are new in our diet. They may have been made out of genetically modified organisms, or they may have been made by utilising other new technologies involving micro-organisms.
he directive states that packing must be marked by an easily visible and easily understood declaration saying that the product is not fit for certain parts of the population (pregnant women, breast-feeding women and children younger than 5 years).
According to the EU's licence to market phytosterol estere, the wrapping of, among other things, Becel pro-active must state that only patients taking cholesterol-lowering medication ought to use the product.